Lingual
Microcopy
CHALLENGE
Understand the purpose of each type of microcopy and when it’s best to use: toast, a pop-up, or as part of the flow.
SOLUTION
Determine which microcopy is appropriate.
Keep the user engaged.
TAKEAWAYS
Minimize disruptions to user flow
Add friction when necessary
REQUIREMENTS
Lingual’s brand voice
Encouraging and positive
Magical
Playful
MICROCOPY MOCKUPS
COPY TABLE
