Clixflow
Style | Voice | Form Writing
CHALLENGE
Help users create their first project with Clixflow. Voice and tone guidelines not provided.
SOLUTION
Engage the user by providing a short form to gather important data. This information will help us provide a personalized experience.
Determine the appropriate voice and tone.
Create a first-use empty state that helps the user begin creating their portfolio website.
Develop a pricing page that will help Clixflow increase their annual revenue.
TAKEAWAYS
Conversational and positive tone
Competitor research
Standard conventions help provide a positive experience
Understanding of real world metrics
REQUIREMENTS
Experience should be conversational
Questions should be as clear as possible.
KPI- number of users that start a project
ARR (annual recurring revenue) goal of $50 million
CURRENT SCREEN
MOCKUPS
